Digitalization helps Chengdu IFS secure growth amid COVID-19
- 2021年02月04日 01:47:00
- テクノロジー
- JCN Newswire
Chengdu IFS has been leveraging industry-leading approaches of digital empowerment and delicacy membership management to better connect brands with consumers. It has been utilizing disruptive solutions such as digital mall, livestreaming, online content and KOC marketing to promote precision marketing and targeted services, thus improving its operational efficiency and member engagement in an all-round manner.
Breaking Barriers of Time and Space to Accelerate Online-Offline Business Integration
Since the outbreak of the COVID-19 pandemic, livestreaming marketinghas risen as an overwhelming trend for brick-and-mortar businesses to defy the dual limits of time and space - offline department stores, outlets and shopping centers across China have all voluntarily switched to livestreaming, as they look to tap into a new competitive arena and unlock the online sales potentials of their offline assets.
When most offline businesses were forced to shut down, Chengdu IFS built on its existing digital platform and private domain traffic to swiftly respond to the livestreaming trend - an innovative approach unchained by time and space - to boost consumption despite restricted visitor access to offline shopping sites.
As offline consumer flows gradually recovered, the Chengdu-based mall identified and promoted a new integrated shopping pattern that effectively translated "livestreaming marketing"into "offline sales"- the pattern encourages consumers to join livestreaming studios to collect discount coupons that can be redeemed at offline stores and counters. By making livestreaming the first consumer touchpoint to spur shopping desires online and redirecting potential growth to offline sales, the attempt of online-offline integration has successfully opened up a new portal for brands to engage offline traffic whilst accelerating their business digitalization.
Amid the rising trend for offline businesses to embrace live-streaming, Chengdu IFS has also brought into play its unique advantages to launch the one-of-a-kind "CHAO"livestreaming studio, working with resident brands to co-develop a series of livestreaming sessions that focus on varying themes and contents. The trailblazing approach has, on one hand, created synergetic effects among resident brands of the same category, and on the other, fostered a convenient shopping space for consumers that share similar interests and needs. At the same time, the unique model also fills livestreaming studios with stronger emotion and warmth and allows premium services previously reserved for offline shoppers to be enjoyed on the online end - this has successfully resulted in a new pattern of livestreaming marketing that prioritizes the relay of quality lifestyles over the actual sales results.
For either trial moves during the outbreak or geared-up efforts after the epidemiological curve, livestreaming marketing has proven effective in helping Chengdu IFS elevate the interaction between its resident brands and consumers, amplify the mall's traffic-based values and brand exposures, and ensure the sustained growth of online sales opportunities while converting online clicks to offline visits. Throughout the whole 2020, Chengdu IFS completed 1,200 high-traffic livestreaming marketing sessions with resident brands that attracted a total of over 100 million online viewers.
Leveraging Digital Channels to Pursue New Growth Opportunities with Existing Member Base
Whilst physical businesses enjoy natural advantages in offline traffic, given the intensifying competition and fading appeal of online communication channels, so how to maximize profitability by digging deeper into private domain traffic and high-spending members has emerged as a top priority during the ongoing business transformation.
Having acutely observed the prevailing trend, Chengdu IFS wasted no time in launching CHANNEL IFS, a broadcast-style mobile information platform that focuses on "what's trending". By publishing high-quality contents, the platform provides consumers with the most up-to-date fashion trends to relay brand knowledge while stepping up brand exposure.
The value-added member service engages consumers by leveraging various marketing phenomena such as Vlog, KOL and brand story, working with different influencers including VIP guests, celebrities, KOLs and industry experts to share cultures and stories behind international high-street brands. Since its inception in 2020, CHANNEL IFS has worked extensively with over 100 brands, taking advantage of the strong influence of KOCs to drive sales of nearly RMB 100 million, and supported 300 high-quality member-only brand workshops, bringing stronger member stickiness and activity under the COVID-impacted "New Normal"while helping brands achieve online-to-offline closed-loop sales.
In fact, Chengdu IFS'ever-ongoing transformation to embrace the digital revolution started in as early as 2018, with clear strategies to expand online footprint and integrate smart member service functions. The first such move was the mall's own IFS WeShop digital retail platform - after China introduced harsher anti-COVID restrictions, the IFS WeShop was reinvented with a 24H X 365D retail model. Building on the already activated private domain traffic, the model leveraged the strong influence of KOCs to turn Chengdu IFS'member base into spenders that brought the first round of post-COVID recovery, becoming the new dynamics to drive the physical business community's fast business resumption and eventual explosive growth.
Eventually, the synergies of inter-complementary measures and attempts helped Chengdu IFS post robust growth against strong headwinds in the extraordinary year of 2020 - being one of the region's or even the country's top-tier shopping destinations, Chengdu IFS saw its member base increase by 30% last year, while its sale and visitor volumes both grew by double digits for seven years in a row, continuing to be the leader of shopping centers in southwestern China. Despite 2020's great uncertainties, Chengdu IFS fully improved its operational efficiency and member engagement through pioneering digital approaches, while providing new references and inspirations for the digital transformation of the physical business community - locally, nationally and even internationally.
Media Contact
Company Name: Chengdu IFS
Contact Person: Elise Dong
Email: elisedong@cdifs.cn
Tel: 86 28-6939 9766
Website: http://www.cdifs.cn/
Copyright 2021 JCN Newswire. All rights reserved. www.jcnnewswire.com
大谷翔平の走塁ミスに前走者ベッツ「スピードについていけないからスローダウンしてよと話した」
クロちゃんを騙した「レイちゃま(小林レイミ)」の現在が別人すぎると話題に
【中日】中田翔、開幕戦で移籍1号!竜党待つ左翼スタンドに豪快弾 ベンチもファンも感激の一撃
【オリックス】吉田輝星が復活への1歩、移籍初登板を無失点 1死一、二塁と厳しい場面抑える
【センバツ】報徳学園2年連続決勝へ「背番号1」間木歩「強い気持ちで」今朝丸裕喜超え活躍誓う
小林製薬の紅麹サプリから検出のプベルル酸とは 専門家の見方
テレ東福田典子アナが「よじごじ」卒業を生報告「これからは視聴者として」3月末で退社
【ソフトバンク】山川穂高が公式戦545日ぶり本塁打「まず1本。良かった」開幕戦で移籍後1号
「楽天カード」新規入会&利用で1万P、「楽天モバイル」申込&開通で2万P 過去最大級の合計3万ポイントキャンペーン
【センバツ】日替わりヒーロー続出の星稜「全員野球」だ!山下智将監督「また次は違った選手が」
クロちゃんを騙した「レイちゃま(小林レイミ)」の現在が別人すぎると話題に
何があった!?「エアコン」が想定外の壊れ具合!投稿者に話を聞いた
岡本夏生(56)、1600日ぶりにブログを更新した現在が衝撃
大谷翔平の口座に「勝手に」アクセスした水原一平氏の手口に「思い当たる節ある」二宮清純氏告白
なぜ水原一平氏が送金できたのか? の疑問に財務省OB高橋洋一氏「難しくない。できるよ」
性被害告白の元女優「女性としての喜びは断たれてしまい」「気持ちがいいと感じたこともない」
ガーシー、またも綾野剛の暴露写真でネット歓喜「この写真見て笑っちゃう」
壇蜜、事務所破産報道めぐる直撃に「どうしよう、という思い」 2~3週間前に聞き「ショック」
ユーチューバーもこう氏、元彼女・成海瑠奈について赤裸々告白
小林製薬が紅麹供給の173社を公表 厚労省「被害の有無報告を」
何があった!?「エアコン」が想定外の壊れ具合!投稿者に話を聞いた
ガーシー、またも綾野剛の暴露写真でネット歓喜「この写真見て笑っちゃう」
クロちゃんを騙した「レイちゃま(小林レイミ)」の現在が別人すぎると話題に
玉置浩二の妻、青田典子(53)の現在がとんでもない事になっていると話題に
ユーチューバーもこう氏、元彼女・成海瑠奈について赤裸々告白
ゲス不倫で干されたベッキー(35)現在の姿がとんでもないことになっていると話題に
ツチヤカレン、7月5日にメジャー2ndシングル『メーデー』リリース&TikTok Live配信決定!
城田優(35)三浦春馬ファンから誹謗中傷、酷すぎると話題に
岡本夏生(56)、1600日ぶりにブログを更新した現在が衝撃
日めくりカレンダー 『音楽家の名言~あなたの演奏を変えるメッセージ~』 『クラシックの作曲家』 6月27日 同時発売!
大谷翔平の走塁ミスに前走者ベッツ「スピードについていけないからスローダウンしてよと話した」
クロちゃんを騙した「レイちゃま(小林レイミ)」の現在が別人すぎると話題に
【中日】中田翔、開幕戦で移籍1号!竜党待つ左翼スタンドに豪快弾 ベンチもファンも感激の一撃
【オリックス】吉田輝星が復活への1歩、移籍初登板を無失点 1死一、二塁と厳しい場面抑える
【センバツ】報徳学園2年連続決勝へ「背番号1」間木歩「強い気持ちで」今朝丸裕喜超え活躍誓う
小林製薬の紅麹サプリから検出のプベルル酸とは 専門家の見方
テレ東福田典子アナが「よじごじ」卒業を生報告「これからは視聴者として」3月末で退社
【ソフトバンク】山川穂高が公式戦545日ぶり本塁打「まず1本。良かった」開幕戦で移籍後1号
「楽天カード」新規入会&利用で1万P、「楽天モバイル」申込&開通で2万P 過去最大級の合計3万ポイントキャンペーン
【センバツ】日替わりヒーロー続出の星稜「全員野球」だ!山下智将監督「また次は違った選手が」