The Executive Talk: Do Day Dream PCL (SET:DDD)
- 2021年02月04日 13:00:00
- テクノロジー
- JCN Newswire
TET: What is the current business model and outlook?
Apart from the beauty products business that has been growing continuously, we have added new businesses to enhance product variety and diversify risks. In 2018, a subsidiary;Dream Dermatology Co., Ltd. was established to engage in distributing a cosmetic dermatology brand Oxe'Cure that was acquired from Well Grow Med Co., Ltd. We have executed marketing activities and rebranded the product to improve the business gradually. Meanwhile, we have always been on the lookout for new opportunities to add to the portfolio. At the beginning of 2020, we expanded to the beauty equipment business, with the acquisition of shares of Kuron Co., Ltd. who owns the brands Lesasha and Sparkle.
For Lesasha, the hair styling equipment brand, it is considered the leading hair equipment brand in Thailand, earning us higher revenue contribution from Thai customers, given the fact that the majority of users are Thai people, compared to skin care products, where the majority of customers are Chinese.
Another popular brand under Kuron Co., Ltd. is Sparkle, a toothpaste for whitening teeth, which has solid and loyal customer base, with a rather consistent sales revenue, owing to almost 20 years in the market. Furthermore, we are of the view that Sparkle is a very good brand. Starting from the name itself, which is amazing and reflective of the product's key attributes. Hence, what we are going to do is to strengthen the brand and expand customer base, while keeping risks low because we already have quite a strong base.
TET: How has the new business unit strengthened or built synergy for the organization?
What we have always been trying to communicate is that Do Day Dream PCL is not just about Snail White, but it is the first brand we marketed and it has been performing well. At the end, our identity is health and beauty products, so we are always open for opportunities for anything that has to do with health and beauty.
Food supplements are also in our interest because we believe that people have become much more health conscious. The same applies to beauty services. It can be noticed that during the COVID-19 pandemic, even though massage shops were forced to close down temporarily, when they opened back up, lots of customers could not wait to get the services because we still prefer to get these services outside of home. Hence, the service business is hardly likely to be disrupted since humans are still key components to provide services, unlike product distribution via conventional channels that has been disrupted by online channels. Services related to health and beauty are something that we are interested in and it might take some thinking to figure out what will be suitable for our company.
TET: How has the COVID-19 pandemic impacted the organization and what are the measures coping with it?
We need to look at the COVID-19 impact from 2 perspectives. The first one is that Snail White brand has adapted to the situation by launching products that cater to health concerns such as alcohol gel under the brand SOS and NAMU Life Anti-Pollution cream, a skin care product that helps guard against different types of pollution.
The other perspective is the impact on equipment products because 70% of the sales revenue comes from department stores. When they were forced to close down, we need to rely on online distribution channels, which was doing rather well because we have proactively laid foundation for online sales for some time.
Not only that, we have set up a dedicated team to accommodate end-user customers from online channels to approach customers more effectively. In the meantime, we invested in the system to specifically support the online channel, which has been very well received, boosting online sales to almost double during the COVID-19 pandemic.
TET: What are your views on the growth of skin care business?
We believe that the beauty business is still a growing industry, depending on which aspect. Previously, we used to see a double digit growth, but with more competitors in the market, it is less likely to happen again today due to a lower growth rate. We can say that there is still growth momentum because consumer behaviors still suggest continuous consumption, meaning that even they are still using our products, chances are they might change or try out new things.
Therefore, it is not rational to stick with only one brand and expect that people will only buy this one brand. Likewise, it is very hard to expect 1 or 2 billion Baht sales because it is a low loyalty market and it will keep getting lower. If consumers discover something worth trying out, they will do so.
Moreover, consumers have started to buy products in smaller portions that can be carried everywhere. And if they do not like to product, they can change right away. We also find that products that come in packets are also valuable purchases.
TET: With more competitors and players in the market, what are the Company's differentiation strategies?
With a lot of new brands being introduced into the market, I think that consumers'key concern is credibility. We are fortunate in a way that we have been in the market for 8-9 years, which have earned us customers'trust. Another factor for customers'advocacy is the excitement. If the brand is not different from other existing brands, it is most likely going to be swallowed up by the market. Therefore, our priority is to create a sense of freshness at all times. Previously, a product life cycle might be 1-3 years, but now it is going to be shorter, and we need to renew them regularly.
TET: How is the nature of the competition? What are the new factors that will change the course of competition?
Certainly there are more competitors, and brand owners will be more attentive to consumers, with the main aim of satisfying their needs, instead of intermediaries'needs. Furthermore, one thing that is going to change for certain is to overcome the influence of intermediaries to increase profit margins, allowing for more utilization and customization of the products, which will satisfy both the consumers and brand owners.
TET: How does the Company place emphasis on the environmental policy?
The tangible example is the development of the sunscreen product under the brand Oxe'Cure, which does not contain any chemicals that can harm the skin and the environment, to ensure consumers that the products are chemicals-free and the environment remains intact. However, this is quite challenging because we need to develop the formula that does not make the skin look too white and can absorb into the skin more effectively.
TET: What are the challenges facing business operations?
One of the most significant challenges facing the business is that we need to adapt ourselves to the rapidly changing consumers'behaviors because consumers nowadays can access the online media much more easily, leading to abrupt emergence of several trends, while at the same time more prone to sensitive issues. So, we need to adapt fast and be careful not to upset people.
Especially now that there are a number of social issues, we have the lessons learned from other brands regarding the use of media and wordings. If we take side with any party, there might be negative feedback, which is greatly challenging because things get dispersed very fast. Moreover, with the availability of media platform, people have become more courageous to express opinions. So we see this as a matter that needs caution.
We also believe that consumer data is highly critical, meaning that we need to understand the data of the true users of our products;whether they are men or women. Previously, we were of the view that our customers are mostly women, but it was just a hypothesis. Hence, consumer data is something that requires much more attention, and it is a challenge not just for us but for every company to determine how well you understand your customers.
The Customer Relationship Management: CRM is another key focus area, given that we did not have any touchpoints with end-users previously, so we need to develop one to have customers register with our system, not with the distributors. With customers'data, we can offer and sell more products as well.
We might begin from launching a Line Official Account, to serve as a channel for customers to buy products or view product offerings. When the database is created, the next step is to develop products that truly satisfy customers'needs.
Besides, being able to know who our genuine customers are also enables us to choose the right kind of media to use. For instance, if the major customer base is 18 years of age, then we should choose media platforms used by teenagers such as Twitter or TikTok. Or if it turns out that 80% of the customers live in provincial areas, then there is no need to put up advertising signs in Bangkok.
Even though the development of a big data is not easy, but if we can get started it can help a lot. Meanwhile, when we can get hold of the data, we need to process and analyze it. It might seem a little overwhelming, but it is a necessary course of action.
About The Executive Q&A Series
The Executive Q&A Series is presented by ShareInvestor, Asia's leading financial internet media and technology company and the largest investor relations network in the region. For more information, email admin.th@shareinvestor.com. Website: www.ShareInvestorThailand.com
Copyright 2021 JCN Newswire. All rights reserved. www.jcnnewswire.com
大谷翔平3試合ぶり13号 本拠地ドジャースタジアムでのレッズ戦 シーズン44本ペース
ドジャース・ロバーツ監督、“大谷翔平の日”制定に言及「とても素晴らしい日。ふさわしい」
スシローが賃金未払い是正へ 退職者含めたパート・アルバイトに
「猫ふんじゃった!?」と慌てる飼い主 まさかの勘違いに爆笑
吉本新喜劇の谷川友梨が指を負傷 出血が止まらず顔面蒼白に
大谷翔平「オオタニデー」初本塁打 お宝ボールをゲットしたのは投手と外野の二刀流の20歳学生
【物価上昇で値上げラッシュでも負けない】すぐに見直し・代用できる節約7選(料理雑貨・保存法編)
「白石麻衣のつもりで頑張りたい」内村光良、元乃木坂の西野七瀬&高山一実と舞台あいさつ登壇
元エンゼルスのフレッチャー、水原一平被告と同じ胴元から賭け ESPN報道
阪神青柳晃洋、オリックス田嶋大樹ら抹消 広島河野佳、ロッテ高部瑛斗ら登録/18日公示
何があった!?「エアコン」が想定外の壊れ具合!投稿者に話を聞いた
大谷翔平が不運な判定で2度見逃し三振 「えん罪退場」で話題の球審は引き揚げる大谷にブチギレ
ヒカル、浮気相手とのLINE流出にドン引きの声「キモすぎる」「吐きそう」
玉置浩二の妻、青田典子(53)の現在がとんでもない事になっていると話題に
吉野家が「マスク外し強要疑惑」でプチ炎上、店員さんに聞いてみると……
岡本夏生(56)、1600日ぶりにブログを更新した現在が衝撃
時代劇の常識を覆す!仇討ち・無礼討ちの厳格なルール
元めちゃイケメンバーの三中元克(32)現在は何をしているのか調べてみた!
ユーチューバーもこう氏、元彼女・成海瑠奈について赤裸々告白
藤田ニコル「脱ぐ予定なかったのですが気づいたらノリノリで…」ヒョウ柄水着姿に大反響
何があった!?「エアコン」が想定外の壊れ具合!投稿者に話を聞いた
岡本夏生(56)、1600日ぶりにブログを更新した現在が衝撃
玉置浩二の妻、青田典子(53)の現在がとんでもない事になっていると話題に
ユーチューバーもこう氏、元彼女・成海瑠奈について赤裸々告白
ヒカル、浮気相手とのLINE流出にドン引きの声「キモすぎる」「吐きそう」
ガーシー、またも綾野剛の暴露写真でネット歓喜「この写真見て笑っちゃう」
大谷翔平が不運な判定で2度見逃し三振 「えん罪退場」で話題の球審は引き揚げる大谷にブチギレ
完全にダマされた! 『ラヴィット!』あのちゃん“事故レベル”大暴走は『水ダウ』遠隔操作のしわざだった ネットも納得
元めちゃイケメンバーの三中元克(32)現在は何をしているのか調べてみた!
73歳神田正輝「旅サラダ」生放送で“12歳下俳優”から呼び捨てされ激論
大谷翔平3試合ぶり13号 本拠地ドジャースタジアムでのレッズ戦 シーズン44本ペース
ドジャース・ロバーツ監督、“大谷翔平の日”制定に言及「とても素晴らしい日。ふさわしい」
スシローが賃金未払い是正へ 退職者含めたパート・アルバイトに
「猫ふんじゃった!?」と慌てる飼い主 まさかの勘違いに爆笑
吉本新喜劇の谷川友梨が指を負傷 出血が止まらず顔面蒼白に
大谷翔平「オオタニデー」初本塁打 お宝ボールをゲットしたのは投手と外野の二刀流の20歳学生
【物価上昇で値上げラッシュでも負けない】すぐに見直し・代用できる節約7選(料理雑貨・保存法編)
「白石麻衣のつもりで頑張りたい」内村光良、元乃木坂の西野七瀬&高山一実と舞台あいさつ登壇
元エンゼルスのフレッチャー、水原一平被告と同じ胴元から賭け ESPN報道
阪神青柳晃洋、オリックス田嶋大樹ら抹消 広島河野佳、ロッテ高部瑛斗ら登録/18日公示